And if you’re one of the 90 million singles in America, you can do it online.
Just in time, there's a whole bunch of new research on the topic, from Amy Webb’s Data, a Love Story, in which the author games the system to find her match, to Dan Slater’s Love in the Time of Algorithms, a naked account of the pluses and pitfalls of online dating.
Then, she crafted 10 distinct online male personae to understand the dos and don’ts of the digital dating game—in this case, that of JDate, which caters to Jewish singles.
“For them, pictures come first, because they’re so visual, and for good adaptive reason,” says Helen Fisher, a biological anthropologist and Match.com’s chief scientific adviser.
“For millions of years, a man needed to size up a woman to see if she could give him healthy babies.